Over the past couple years there has been much disillusionment concerning effectiveness of customer relationship management and customer service. CRM has gone from being the marketing buzzword to an increasingly maligned acronym because many industries, having spent millions apiece, still remain unable to show clear return on investment.(read more)

Executives have heard the following phrase countless times: marketing needs to get more analytical. The strategies, processes and technologies used to identify, acquire and retain loyal customers, as we now know them, are changing. Companies struggle to find out what makes their customers "tick" while budget constraints make finding the best customers and prospects more difficult. Add to this the barrage of an unprecedented volume of messages across every conceivable channel and the world of marketing becomes a very difficult place.(read more)

Today’s converged telecoms market is an increasingly challenging environment for operators featuring greater diversity than ever before in services, providers and pricing. Mobile operators’ portfolios often include 2G GSM, SMS, MMS, GPRS, 3G and HSPA basic services, not to mention a plethora of additional value-added services, content and applications on top. Further, there may be slightly different versions of some services, depending on the user’s handset capabilities, and these, in turn, can mean alternate pricing plans.(read more)