| Editorial |
 Maximize the Value of Your Email Channel
There are basic steps you can take to ensure that your customers know when their
questions will be answered.
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| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | Damian Coverdale, Media Sales Director , Response One Group | |  | | | The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.(read more) | | 18 November 2008 |
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| | | | Richard Higginbotham, Head of Marketing, CDMS | |  | | | With mobile phone penetration now exceeding 100% in the UK and 16 million households connected to the internet, the marketer cannot hide his head under the sand: consumers expect to be able to access information via a number of channels.(read more) | | 16 October 2008 |
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| | | | Ravi Shankar, Senior Director of Product Marketing , Siperian | |  | | | There are two kinds of organizations: those which have implemented a master data management (MDM) solution and those which haven’t but undoubtedly will in the near future. Despite where each organization may be in their MDM effort, what each have in common are questions about achieving better business processes.(read more) | | 30 September 2008 |
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| | | | Amanda Ling, Associate Director of Data Intelligence, Response One Group | |  | | | The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.(read more) | | 02 September 2008 |
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