| Editorial |
 From 0 to 90 in Four Easy Steps: A Marketing Operations Maturity Model
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver, and ultimately execute their marketing activities.
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| Experts Corner |  With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | Umberto Milletti, CEO , InsideView | |  | | | The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.(read more) | | 17 June 2008 |
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| | | | Thierry Saada, Director of Sector Marketing, Royal Mail | |  | | | It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.(read more) | | 15 May 2008 |
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| | | | Ravi Shankar, Director of Product Marketing, Siperian | |  | | | Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.(read more) | | 29 April 2008 |
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| | | | Dennis Ladd, CEO, StreamServe | |  | | | Attracting and retaining customers has never been more important to a company’s bottom line and overall financial health, particularly in today’s challenging economic climate. Companies have spent a fortune on customer relationship management (CRM) implementations in an attempt to provide a better customer experience, but these systems are not able to automate the numerous customer touch points in a consistent manner -- one that’s capable of leveraging and protecting their brand and providing a truly unique and informed customer experience. It's a missed opportunity and one that organizations are desperate to resolve.(read more) | | 14 April 2008 |
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