CRM Today - Highlights

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Maximize the Value of Your Email Channel
There are basic steps you can take to ensure that your customers know when their questions will be answered.

Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Books

Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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Four Ways Social Media Impacts CRM

Joe Stanhope, Alterian

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.

(read more)

30 November 2009

Stiffer Smartphone Competition Spells Good News for SMBs

Vivek Thomas, Maximizer

Laptops are losing ground to the smartphone's rapidly expanding range of applications and better mobility. Maximizer president Vivek Thomas discusses how smartphones can give small and medium businesses a competitive edge.(read more)

11 November 2009

The Role of CRM in Delivering an Integrated Service Proposition

Bryn Standrin, Pegasystems

How businesses today can cost-effectively manage multiple brands and differentiated customer service propositions. (read more)

06 August 2009

Q&A with Vivek Thomas, President, Maximizer Software

Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future. (read more)

24 June 2009

Seven Ways to Reduce IT Costs with Master Data Management

Ravi Shankar, Senior Director of Product Marketing , Siperian

Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?(read more)

02 January 2009

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