| Editorial |
 Maximize the Value of Your Email Channel
There are basic steps you can take to ensure that your customers know when their
questions will be answered.
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| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | , | |  | | | Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future. (read more) | | 24 June 2009 |
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| | | | Ravi Shankar, Senior Director of Product Marketing , Siperian | |  | | | Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?(read more) | | 02 January 2009 |
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| | | | Damian Coverdale, Media Sales Director , Response One Group | |  | | | The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.(read more) | | 18 November 2008 |
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| | | | Richard Higginbotham, Head of Marketing, CDMS | |  | | | With mobile phone penetration now exceeding 100% in the UK and 16 million households connected to the internet, the marketer cannot hide his head under the sand: consumers expect to be able to access information via a number of channels.(read more) | | 16 October 2008 |
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| | | | Ravi Shankar, Senior Director of Product Marketing , Siperian | | | | | | There are two kinds of organizations: those which have implemented a master data management (MDM) solution and those which haven’t but undoubtedly will in the near future. Despite where each organization may be in their MDM effort, what each have in common are questions about achieving better business processes.(read more) | | 30 September 2008 |
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