| Editorial |
 From Customer Relationships to Customer Engagement
The late 1990s brought the advent of customer relationship management (CRM). CRM offered the promise of huge increases in loyalty and customer profitability based on the delivery of continuous value to customers. Like real-world relationships, these technology driven conversations were truly two-way dialogues, replacing the one-way messaging that was delivering diminished success.
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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CRM Today presents the new glossary of terms related to the new Customer Economy, including the topics of Customer Relationship Management & Marketing, Data Mining, Supply Chain, Business Intelligence and Call Centers.
We are always interested in receiving your suggestions for terms and definitions that should be included in the CRM Glossary. Please click here to request or suggest a new term for inclusion.
Please type in the term you are looking for in the box below or browse our alphabetical glossary that follows:
IMPORTANT NOTE: The information on CRM Glossary is copyrighted
and the copyright is strictly enforced. None of the terms and definitions on
this glossary may be reproduced or redistributed in any form without prior written
permission from CRM Today.
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