Customer Relationship Management (CRM) Editorial Customer Relationship Management (CRM) Editorial
Thomas J. R. Emmerich
Vice President of Sales Operations and Spokesman of the Board, SAS Institute EMEA

As VP of Sales Operations Thomas Emmerich is responsible for overseeing the implementation of EMEA-wide business and sales strategies, global accounts and reselling programs in SAS' offices in Europe, Middle East and Africa.

In his role as Area Director Emmerich has full Profit & Loss responsibility for Portugal, Spain, Switzerland, South Africa, Austria, Greece, Turkey, the Middle East and Israel. As a result, Emmerich speaks authoritatively on economic and IT developments within those countries.

Emmerich focuses particularly on the development of new business in two of SAS' key markets; customer relationship management (CRM) and data warehousing. He is an expert speaker on the implementation of CRM solutions to improve the profitability of e-commerce initiatives.

Born 1957, Thomas Emmerich graduated in Mathematics from the University of Wuerzburg in 1982.

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