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Sheryl Kingstone
Program Manager, CRM
Strategies Advisory Service, The Yankee Group
Sheryl Kingstone is the program manager of the Yankee Group’s
Customer Relationship Management Strategies Advisory Service,
which covers a broad range of topics relating to technology
and applications for customer service, sales, and marketing.
Specifically, she researches and writes on sales and marketing
effectiveness (SFA, portals, Content management, marketing
automation), partner relationship management, e-commerce infrastructure
and CRM delivery strategies.
Ms. Kingstone is a well-known industry analyst in the customer
relationship management market, with extensive speaking
experience at conferences and seminars, quoted in many business
and industry journals, and notable consulting experience
with Fortune 1000 companies. Ms. Kingstone has more than
15 years in the high technology market researching, evaluating,
and implementing sales automation systems. Before joining
the Yankee Group, she consulted with a number of enterprise
software companies in the areas of business-to-business
e-commerce, customer relationship management, e-services,
and Internet infrastructure on company and product positioning,
acquisitions and IPO strategies for Blanc and Otus. Prior
to this, she worked at DataMirror and Praxis International
in the enterprise data replication, transformation, and
database software market.
Sheryl Kingstone holds a Bachelor of Science degree from
University of Massachusetts and a Master of Business Administration
degree from Simmons College.
Area of Responsibility: CRM Applications
and Infrastructure
Expertise: Partner Relationship Management,
Sell-Side Applications and Infrastructure, CRM Application
Delivery Strategies |
