Customer Relationship Management (CRM) Editorial Customer Relationship Management (CRM) Editorial
Art Schoeller
Senior Analyst, Customer Relationship Strategies Advisory Service, The Yankee Group

Art Schoeller is a senior analyst with the Yankee Group’s Customer Relationship Strategies Advisory Service. His coverage area focuses on the technologies that facilitate managing customer contact over all types of media, including voice, Web, and messaging. Customer contact research will include contact center infrastructure, transition from circuit switched to VOIP based contact centers, agent training, optimization, and scheduling, collaborative technologies, and CRM analytics. Self-service applications will cover speech recognition, interactive voice response, web based sales and support, and email response management.

Mr. Schoeller's 30 years of experience spans the computer, communications, and software industries. He is best known in the CRM industry for his accomplishments with CTI, helping to establish standards and solutions to grow the market in its early stages while at AT&T/Lucent. Leading the team that partnered with Novell to establish the CSTA standard he was able to stave off Microsoft penetration of this market and recruit support from all PBX/ACD vendors. This standard continues to this day to be the default CTI interface for contact center applications. Mr. Schoeller has extensive experience in contact center, messaging, collaborative, and speech recognition technologies.

His career includes successful vice president and director level product marketing and product management assignments at AT&T/Lucent and Dictaphone. While at Gartner Group Mr. Schoeller was research director for Voice Communications and Contact Center technologies. In 1998 he accurately predicted the penetration of VOIP into the enterprise PBX market and the evolution of call centers to contact centers. While at Dictaphone Mr. Schoeller led a team that introduced data mining to quality monitoring applications and marketing campaigns that protected revenue during the disruptive acquisition by Lernout and Hauspie. He has been a frequent speaker on many of these topics, especially on CTI and contact center technology evolution.

Art Schoeller has a dual BS degree in computer science and computer engineering from Brown University.

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