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Andy Wood
Managing Director, TotalDM
Mr Wood is a pioneer in the loyalty sector, having started
and run the ground-breaking Homebase loyalty scheme in the
1980s, and now managing schemes for a variety of companies
today Andy has fourteen years experience in the field, and
has created and managed more retail loyalty programmes than
anyone in the UK, including Spend and Save, Do It All, Dunnes
Stores and Toys R Us.
Four years ago Andy set up Total DM, a full service direct
mail company that specialises in customer database analysis
and Loyalty programmes. His particular skills lie in the analysis
of data and its application to improving customer communication,
turnover and ultimately profit.
During his 14 year career Andy has written a number of papers
and articles that have been published in the marketing press
and research publications. He has also lectured at several
seminars on loyalty and analysis for the CIM and IDM diploma
courses, DMA seminars and for the Institute of Directors.
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