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| Experts
Archive |
Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes |  |
How can I apply the principles of unified communications to CRM to boost productivity and enhance service?
John P. Joseph, VP Corporate Marketing, Envox Worldwide |  |
What makes excellent service?
Mark Greatrex, Product and Services Director, Lakeview |  |
What are best practices for displaying ads in email newsletters?
Andrew Osterday, Solutions Director, eMarketing, Premiere Global Services |  |
Can you tie Workforce Optimization tools into a unified desktop view?
Jon Silverman, CTO, Calabrio Inc. |  |
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| Name: |
Andy Wood |
| Title: |
Managing Director |
| Company: |
TotalDM |
Read his Bio |
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| Name: |
Ashwin Iyer |
| Title: |
Analyst at CRM Growth Opportunities Service
Group |
| Company: |
Frost & Sullivan |
Read his Bio |
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| Name: |
Scott Walters |
| Title: |
Global Offer Leader |
| Company: |
Capgemini |
Read his Bio |
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| Name: |
Art Schoeller |
| Title: |
Senior Analyst, Customer Relationship Strategies
Advisory Service |
| Company: |
Yankee Group |
Read his Bio |
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| Name: |
S.V. Purushothaman |
| Title: |
Industry Analyst |
| Company: |
Frost & Sullivan |
Read his Bio |
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| Name: |
Sheryl Kingstone |
| Title: |
Program Manager, CRM Strategies Advisory
Service |
| Company: |
The Yankee Group |
Read her Bio |
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| Name: |
Jacqueline Morgan |
| Title: |
Senior Manager, Public Services CRM group |
| Company: |
BearingPoint, Inc. |
Read her Bio |
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| Name: |
Bo Lykkegaard |
| Title: |
Senior Research Analyst, European Software
Group |
| Company: |
IDC |
Read his Bio |
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| Name: |
Joe Kulak |
| Title: |
MD, Financial Services CRM Solutions &
Contact Center Global Leader |
| Company: |
BearingPoint, Inc. |
Read his Bio |
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| Name: |
Bill Clough |
| Title: |
Research Director |
| Company: |
IDC |
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| Name: |
Laura Preslan |
| Title: |
Research Director |
| Company: |
AMR Research, Inc. |
Read her Bio |
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| Name: |
Thomas J. R. Emmerich |
| Title: |
Vice President of Sales Operations and Spokesman
of the Board |
| Company: |
SAS Institute EMEA |
Read his Bio |
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| Name: |
Kevin Scott |
| Title: |
Senior Research Analyst, Customer Management
Service |
| Company: |
AMR Research, Inc. |
Read his Bio |
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