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Experts Archive
"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
“Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"

Kirk Hanson, Hub Marketing Solutions
What should be the top priorities for CRM-minded chief marketers today?
Patrick O'Halloran, Entiera
How do I boost results with my loyalty program by better tracking my customers’ value?
Andy Cutler, Mercury
Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
Customer Relationship Management (CRM) Today Customer Relationship Management (CRM) Today
Name: Andy Wood
Title: Managing Director
Company: TotalDM

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Name: Ashwin Iyer
Title: Analyst at CRM Growth Opportunities Service Group
Company: Frost & Sullivan

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Name: Scott Walters
Title: Global Offer Leader
Company: Capgemini

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Name: Art Schoeller
Title: Senior Analyst, Customer Relationship Strategies Advisory Service
Company: Yankee Group

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Name: S.V. Purushothaman
Title: Industry Analyst
Company: Frost & Sullivan

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Name: Sheryl Kingstone
Title: Program Manager, CRM Strategies Advisory Service
Company: The Yankee Group

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Name: Jacqueline Morgan
Title: Senior Manager, Public Services CRM group
Company: BearingPoint, Inc.

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Name: Bo Lykkegaard
Title: Senior Research Analyst, European Software Group
Company: IDC

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Name: Joe Kulak
Title: MD, Financial Services CRM Solutions & Contact Center Global Leader
Company: BearingPoint, Inc.

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Name: Bill Clough
Title: Research Director
Company: IDC

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Name: Laura Preslan
Title: Research Director
Company: AMR Research, Inc.

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Name: Thomas J. R. Emmerich
Title: Vice President of Sales Operations and Spokesman of the Board
Company: SAS Institute EMEA

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Name: Kevin Scott
Title: Senior Research Analyst, Customer Management Service
Company: AMR Research, Inc.

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