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| Experts
Archive |
 Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics |  |
Our affiliates have begun bidding on our brand words; does this mean that we will end up paying them for searches that should have led to our website to begin with?
Ross Barnes, Response One | |
Search engine marketing is a much cheaper alternative to direct mail, email, and telemarketing. Everyone seems to be shifting budget that way, but is search a viable standalone?
Ross Barnes, Response One | |
Simplify Operational Complexity: How Delivering the Right Mix of Multi-Channel Services Will Maximize Customer Satisfaction and Simplify Contact Center Operations
Bruce Dresser, Echopass | |
CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes | |
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| Name: |
Andy Wood |
| Title: |
Managing Director |
| Company: |
TotalDM |
Read his Bio |
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| Name: |
Ashwin Iyer |
| Title: |
Analyst at CRM Growth Opportunities Service
Group |
| Company: |
Frost & Sullivan |
Read his Bio |
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| Name: |
Scott Walters |
| Title: |
Global Offer Leader |
| Company: |
Capgemini |
Read his Bio |
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| Name: |
Art Schoeller |
| Title: |
Senior Analyst, Customer Relationship Strategies
Advisory Service |
| Company: |
Yankee Group |
Read his Bio |
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| Name: |
S.V. Purushothaman |
| Title: |
Industry Analyst |
| Company: |
Frost & Sullivan |
Read his Bio |
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| Name: |
Sheryl Kingstone |
| Title: |
Program Manager, CRM Strategies Advisory
Service |
| Company: |
The Yankee Group |
Read her Bio |
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| Name: |
Jacqueline Morgan |
| Title: |
Senior Manager, Public Services CRM group |
| Company: |
BearingPoint, Inc. |
Read her Bio |
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| Name: |
Bo Lykkegaard |
| Title: |
Senior Research Analyst, European Software
Group |
| Company: |
IDC |
Read his Bio |
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| Name: |
Joe Kulak |
| Title: |
MD, Financial Services CRM Solutions &
Contact Center Global Leader |
| Company: |
BearingPoint, Inc. |
Read his Bio |
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| Name: |
Bill Clough |
| Title: |
Research Director |
| Company: |
IDC |
Read his Bio |
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| Name: |
Laura Preslan |
| Title: |
Research Director |
| Company: |
AMR Research, Inc. |
Read her Bio |
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| Name: |
Thomas J. R. Emmerich |
| Title: |
Vice President of Sales Operations and Spokesman
of the Board |
| Company: |
SAS Institute EMEA |
Read his Bio |
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| Name: |
Kevin Scott |
| Title: |
Senior Research Analyst, Customer Management
Service |
| Company: |
AMR Research, Inc. |
Read his Bio |
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