CRM Today - Experts Corner

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Meet some of the leading gurus in the marketplace that have joined the Experts Panel of CRM2day.
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	How do the data security requirements for credit card transactions affect my contact center operations? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust? David Jefferies, Marketing Director, Pitney Bowes

	How can I reduce the risk of a security breach when a customer calls? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects? Andy Wood, MD, GI Insight

	How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively? Paul McConville, Director of Consumer-Facing Services , TARGUSinfo

	What’s Next for Speech? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	How can I show measurable value from my monitoring and recording system? Gerry Johnsen, Product Manager, Calabrio, Inc.

	There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case? Andy Wood, MD, GI Insight

	Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ? David Jefferies, Marketing Director, Pitney Bowes

	How can I apply the principles of unified communications to CRM to boost productivity and enhance service? John P. Joseph, VP Corporate Marketing, Envox Worldwide

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