CRM Today - Experts Corner

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Meet some of the leading gurus in the marketplace that have joined the Experts Panel of CRM2day.
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Are you a member of CRM2day and want to share your questions with our Experts Panel, regarding any current hot CRM issues?
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	Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them? David King, Fulcrum Analytics

	Our affiliates have begun bidding on our brand words; does this mean that we will end up paying them for searches that should have led to our website to begin with? Ross Barnes, Response One

	Search engine marketing is a much cheaper alternative to direct mail, email, and telemarketing. Everyone seems to be shifting budget that way, but is search a viable standalone? Ross Barnes, Response One

	Simplify Operational Complexity: How Delivering the Right Mix of Multi-Channel Services Will Maximize Customer Satisfaction and Simplify Contact Center Operations Bruce Dresser, Echopass

	CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects? David Jefferies, Marketing Director, Pitney Bowes

	How can targeted loyalty programs help you ride out a slowing economy? Andy Wood, MD, GI Insight

	How do the data security requirements for credit card transactions affect my contact center operations? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust? David Jefferies, Marketing Director, Pitney Bowes

	How can I reduce the risk of a security breach when a customer calls? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects? Andy Wood, MD, GI Insight

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