| Experts
Archive |
 With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight |  |
How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo | |
What’s Next for Speech?
John P. Joseph, VP Corporate Marketing, Envox Worldwide | |
How can I show measurable value from my monitoring and recording system?
Gerry Johnsen, Product Manager, Calabrio, Inc. | |
There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight | |
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 | Laura Preslan, AMR Research, Inc. You Asked
Are consumers ready for mobile CRM? | | |
The Expert's Answer
A certain segment of consumers are definitely ready for mobile CRM and some are already using it.
Automatic flight delay alerts, electronic banking, weather reports and sports scores can be classified as CRM. More transaction-oriented pilots are taking shape across many industries.
For example, Retailers are running pilots for in-store technologies that work with PDAs to deliver personalized promotions and offers. While it will be another two years before the retail experience is driven by mobile devices, the groundwork is being laid today.
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