| Experts
Archive |
 With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight |  |
How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo | |
What’s Next for Speech?
John P. Joseph, VP Corporate Marketing, Envox Worldwide | |
How can I show measurable value from my monitoring and recording system?
Gerry Johnsen, Product Manager, Calabrio, Inc. | |
There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight | |
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 | Malcolm Bruce, Pitney Bowes You Asked
Which day of the week is the best for direct marketing? | | |
The Expert's Answer
In a survey, conducted by Pitney Bowes it was revealed that Tuesday is straight in at number one as far as direct mail campaigns are concerned. A representative sample of marketers - drawn from a variety of vertical sectors- were asked which day of the week they believed to be the best arrival day for direct mail campaigns. Over half of all respondents (51%) nominated Tuesday as the best day.
Monday is a bad day for DM arrival. For those in employment, the ‘Monday blues’ will be descending and thoughts will be split between the weekend’s activities and the challenges that the week holds in store.
By Tuesday the weekend has quickly become a distant memory and minds are focused. By aiming for Tuesday, marketers can ensure that they are not bombarding people as soon as the week begins, nor are they waiting too late to encourage same week response.
For communications arriving from Wednesday onwards, the mindset may well be – “I’ll deal with it next week”. By the time next week arrives, the pitch might well have been forgotten. Indeed, it might well have been buried under next week’s batch of offers!
The low score for Friday as a dynamic delivery day may surprise many. Certainly, in the past, analysts – particularly those in the financial sector - have recommended Friday as the best delivery day. However, these results suggest that rather than mail being opened on Friday and considered over the weekend, Friday mail is dismissed as recipients’ thoughts turn to relaxation.
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