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 With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight |  |
How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo | |
What’s Next for Speech?
John P. Joseph, VP Corporate Marketing, Envox Worldwide | |
How can I show measurable value from my monitoring and recording system?
Gerry Johnsen, Product Manager, Calabrio, Inc. | |
There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight | |
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 | Thomas J. R. Emmerich, VP of Sales Operations , SAS Institute EMEA You Asked
How does Business Intelligence relate to Knowledge Management? | | |
The Expert's Answer
Knowledge Creation vs. Knowledge Sharing
Leveraging knowledge is one of the key competitive factors in today’s organizations. Using the hype around the term there has been a trend to define knowledge management (KM) rather widely to cover an extensive range of technical IT solutions.
On the other hand most KM experts agree that the main focus of KM is to ensure optimal leveraging of knowledge within an organization with a clear focus on people and not so much on the technological side.
Knowledge is largely based on unstructured tacit information that is not even codifiable in a written form. It is what exists in people’s heads in the context of prior experiences and insights. KM concerns itself with the facilitation of sharing that knowledge from one individual to another using technology as an enabler in the process.
Business Intelligence on the other hand offers solutions for providing the right information at the right time to decision makers. And in its advanced form of predictive analytics (data mining, forecasting, optimization) it is the key factor in providing much higher levels of insight and foresight which drives the value of shared knowledge.
BI drives the knowledge creation process.
BI is a key business instrument for producing the type of knowledge that is worth sharing. KM concerns itself with making sure that this knowledge is shared most effectively around the organization.
Methods for sharing knowledge range from conversations and stories to those based on technologies like portals and knowledge bases. KM programs not only deal with people’s ability but also their willingness for sharing knowledge which is in large parts an internal marketing and change management effort.
Typical touchpoints between the two areas are reached when BI solutions support knowledge sharing processes (i.e. distribution of insights won via predictive analytics) or specific dissemination and collaboriation technologies (i.e. BI portals).
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