CRM Today - Experts Corner

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What's Really CRM!

Experts Panel

Meet some of the leading gurus in the marketplace that have joined the Experts Panel of CRM2day.
Learn more about their fields of expertise.

Ask the Experts

Are you a member of CRM2day and want to share your questions with our Experts Panel, regarding any current hot CRM issues?
Take this challenge and ask them for free!

	"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?" Dan Forootan, StreamSend

	“Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?" Kirk Hanson, Hub Marketing Solutions

	What should be the top priorities for CRM-minded chief marketers today? Patrick O'Halloran, Entiera

	How do I boost results with my loyalty program by better tracking my customers’ value? Andy Cutler, Mercury

	Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them? David King, Fulcrum Analytics

	Our affiliates have begun bidding on our brand words; does this mean that we will end up paying them for searches that should have led to our website to begin with? Ross Barnes, Response One

	Search engine marketing is a much cheaper alternative to direct mail, email, and telemarketing. Everyone seems to be shifting budget that way, but is search a viable standalone? Ross Barnes, Response One

	Simplify Operational Complexity: How Delivering the Right Mix of Multi-Channel Services Will Maximize Customer Satisfaction and Simplify Contact Center Operations Bruce Dresser, Echopass

	CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects? David Jefferies, Marketing Director, Pitney Bowes

	How can targeted loyalty programs help you ride out a slowing economy? Andy Wood, MD, GI Insight

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