CRM Today - Experts Corner

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What's Really CRM!

Experts Panel

Meet some of the leading gurus in the marketplace that have joined the Experts Panel of CRM2day.
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	Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ? David Jefferies, Marketing Director, Pitney Bowes

	How can I apply the principles of unified communications to CRM to boost productivity and enhance service? John P. Joseph, VP Corporate Marketing, Envox Worldwide

	What makes excellent service? Mark Greatrex, Product and Services Director, Lakeview

	What are best practices for displaying ads in email newsletters? Andrew Osterday, Solutions Director, eMarketing, Premiere Global Services

	Can you tie Workforce Optimization tools into a unified desktop view? Jon Silverman, CTO, Calabrio Inc.

	Customer Relationship Management (CRM) is now a universally accepted concept amongst marketers. The impression that one gets from reporting on the subject is that hardly any companies have failed to implement CRM initiatives. But is this in fact the case? And how seriously is the subject taken by corporations? Andy Wood, MD, GI Insight

	Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ? John Joseph, VP Corporate Marketing, Envox Worldwide

	How do you use buyer personas to build strategy? Andrew Osterday, Solutions Director, eMarketing, Premiere Global Services

	What are the key points to consider in the implementation and management of an effective document archive? David Jefferies, Marketing Director, Pitney Bowes

	I’ve been hearing a lot about unified communications lately, how can I use it in my contact center? John P. Joseph, VP Corporate Marketing, Envox Worldwide

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