Forrester Consumer Forum Europe: Driving Integrated Marketing Excellence
At the Forrester Consumer Forum Europe, leading brand owners will reveal how they actually raised reach and effectiveness by combining TV and print with the Net and mobile. Innovative media and telecom firms will demonstrate that combined formats produce bigger audiences, greater stickiness, and higher revenues.

Date: 24 November 2003	Country: United Kingdom
	City: London
	Venue: The Grange City Hotel, London, UK

Traditional advertising is being eroded as European consumers watch less TV -- and skip TV ads -- and read fewer newspapers. Instead, they spend almost an hour online per day, and 10% use the Net as a prime source of information and entertainment. But, even some new media are losing momentum as filters block pop-up ads and many commercial emails.

How can you reach and excite your target consumer? At the Forrester Consumer Forum Europe, leading brand owners will reveal how they actually raised reach and effectiveness by combining TV and print with the Net and mobile. Innovative media and telecom firms will demonstrate that combined formats produce bigger audiences, greater stickiness, and higher revenues. Forrester analysts will offer practical advice on how to plan and execute integrated multichannel campaigns to maximize the returns of marketing investments.

Who should attend?

• Senior commercial executives in charge of marketing budgets, media buying, and campaign development and execution.


• Senior telecom and media executives with responsibility for marketing and business development.


• Advertising industry executives who create campaigns and buy media.

• How can brand owners and content owners improve marketing effectiveness by combining traditional media with new media?


• Which tools and partnerships do firms need to successfully plan and execute integrated campaigns?


• How can media owners and telecom firms support advertisers with their multichannel marketing?

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