Database & Direct Marketing Strategies
This insightful 2-day conference allows you to gain industry-leading database marketing techniques , as well as innovative direct marketing strategies for boosting the response and revenue from your customer database.

Date: 6 November 2003	Country: Singapore
	Venue: Swissotel Merchant Court, Singapore

Key Topics To Be Addressed:

- Quality Database Building
- Technology for Successful Database Marketing
- Effective Customer Segmentation Strategies
- Powerful Customer Loyalty Programmes
- Outsourcing Strategies
- Managing the Age of Consumer Privacy
- Multi-Channel Marketing: Direct Mailing, Telemarketing, Online & Mobile Marketing
- Integrating Online with Offline Marketing Channels
- Direct Marketing Creatives
- Measuring the ROI of Your Integrated Direct Marketing Campaign

In today's highly cut-throat business climate, marketers are faced with the prime challenge of gaining sizable, immediate consumer interest and response while lowering the overall costs per lead. In achieving this dual objective, they need to surmount the high costs and difficulties associated with gathering and analysing consumer data to identify customer value and behaviour patterns, and transform this knowledge into high-returns marketing campaigns. As budgets continue to shrink and competition becomes fiercer, are you taking a proactive stance to subdue these difficulties and get a real bang for every buck spent? Are you harnessing the full potential of both the traditional and radical new marketing channels to target at the right audience and gain a competitive edge?

Through the latest award-winning case studies and regional best practices, this insightful 2-day conference allows you to gain industry-leading database marketing techniques , as well as innovative direct marketing strategies for boosting the response and revenue from your customer database.

Attend This Conference to:

• Examine the best practices in garnering data through in-house database building and list rental/purchase


• Understand the key considerations in choosing the right technology to transform your databases into valuable customer intelligence


• Gain practical insights on how best companies in B2C and B2B industries segment their customers to maximise their sales revenue


• Learn how to leverage on your customer database to develop and implement rewarding customer loyalty programmes


• Obtain strategic advice on how to get the most from your outsourced agencies to achieve superior database and direct marketing performance


• Grasp the latest consumer privacy issues and ethical guidelines for overcoming privacy challenges in this information age


• Identify the essentials in executing an effective direct mail campaign


• Discover the key success factors for developing telemarketing campaigns that will enhance your customer base


• Uncover the full potential of online marketing in creating ongoing communications with your customers and prospects


• Take away practical tips on how to pull high response rates using mobile marketing


• Find out how to integrate online and offline marketing channels to achieve a strong competitive advantage


• Get breakthrough direct marketing ideas without exceeding your marketing budget


• Acquire an effective measurement approach in evaluating the ROI of your integrated marketing campaigns

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