Customer Relationship Management |
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| Gain local & regional perspectives from our panel of senior-level practitioners and consultants, as they examine real life experiences to help you drive CRM implementation to success.
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| Date: 30 October 2003 |
Country: Singapore |
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Venue: Swissotel Merchant Court, Singapore |
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Over the last few years, CRM has progressed from being a buzz to a mainstay in corporate strategies. In tandem with this, companies are also moving forward from formulating CRM visions to working out strategies for overcoming implementation challenges. In this respect, what are some of the biggest obstacles facing CRM champions today? How have organisations re-looked their plans, processes, and programmes to overcome implementation hurdles? How will the successes and failures of early adopters serve as a learning platform for CRM champions like you? Most of all, amidst all the flurry of activities, how do you avoid losing sight of the “C” in CRM?
This 2-day conference is packed with case studies from both B2C and B2B industries such as sports, cosmetics & fragrance, consumer electronics, financial services, telecommunications, production management technology and property management. Gain local & regional perspectives from our panel of senior-level practitioners and consultants, as they examine real life experiences to help you drive CRM implementation to success.
Acquire Practical Tips from CRM Experts Covering Key Issues Including
- CRM Trends & Developments
- Customer Loyalty Programmes (Interactive Panel Discussion)
- Optimising Profitability of Different Customer Segments
- ROI Measurement Using Metrics & Benchmarking
WHY YOU SHOULD ATTEND
Pick up tips on how you can respond to emerging CRM trends and challenges in Asia.
Capture a 360 ° view of your customers with techniques on integrating numerous database systems into a single information source.
Leverage upon existing ERP infrastructure to achieve CRM success across the Asia Pacific region.
Develop targeted & effective campaigns with segmentation and profiling of your customer base.
Predict customer behaviour and drive customer loyalty using propensity scores. Learn the tactics of aligning your multi-channel communications strategies with customers’ preferences.
Create effective feedback channels to capture customers’ responses and changing needs.
Acquire techniques on serving different customer segments so as to orchestrate more profitable relationships.
Stem customer churn with loyalty programmes that cater to the unique requirements of your organisation.
Understand the key to successful organisational change management to eliminate CRM failures from human factors.
Gain insights into employee communications and motivation essential for obtaining buy-in.
Master the use of metrics and benchmarking to improve upon deficiencies in your CRM strategies & processes.
WHO SHOULD ATTEND
Directors, Vice Presidents, Senior Managers taking on:
Customer Relationship Management, CRM Project Management, Customer Service, Customer Care, Client Service, Customer Loyalty, Customer Relations, Call Centre, Sales, Database Marketing, Relationship Marketing, Account Management, Product Management and Brand Development.
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