Using Self-Service Search to Drive Online Customer Acquisition
This Webcast explains how companies can improve the usability of site search to advance the customer experience and key business objectives. Event Type: Web Seminar

Date: 17 September 2003

The moment a user's hand moves from mouse to keyboard to express interest, desire, or intent in actual language represents the strongest opportunity to learn from—and influence—visitor behavior. Technology alone cannot manage this dialogue. As consumer needs shift from basic search to dialogue and discovery, sites should optimize the experience to drive customer satisfaction, revenues, and other key metrics.

Consumer attitudes indicate that current search and self-service offerings are plagued with usability issues. For example in a recent Jupiter Research Consumer Survey, 54% of consumers stated that there are simply too many results returned for self-service search to be useful.

This Webcast explains how companies can improve the usability of site search to advance the customer experience and key business objectives.

Attend this Web seminar and learn:

• Consumers' attitudes and expectations about search and online self-service


• How search can be used to generate site revenue and improve cross-selling


• How search can be used to influence visitor behavior


• The organizational, operational and technical steps necessary to improving the usefulness of site search


• A framework for selecting and implementing natural language search solutions


• To identify the measurement benefits of search, while understanding which metrics are most important

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