How To Avoid Costly Failure in Your Channel Promotion Program |
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| Learn how process improvement and system technology is helping many leading businesses turn their cost centers into profit centers!
Event Type: Web Seminar |
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| Date: 11 March 2003 |
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Venue: Channelwave |
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Every year, companies spend billions of dollars to attempt to create demand for their products and services through their channel sales partners.
However, in most organizations, co-op, MDF and channel marketing spending is an enormously inefficient process and funds are wasted on activities that fail to provide a positive return.
What is the solution to this multi-billion dollar problem?
Join us for ChannelWave's 45-minute web seminar on How to Avoid Costly Failure in Your Channel Promotion Program, featuring Rob Hand, a 30-year veteran of trade channel promotion and CEO of Hand Promotion management to find out!
In this web seminar, you'll learn:
- The best practices for managing co-op, MDF and channel funds programs.
- The issues and problems facing businesses in determining trade promotion value and ROI.
- How to plan for success using the most effective methods of performance tracking and measurement.
This informative presentation will include case studies and guidelines to help you determine where your program stands.
You'll also learn how process improvement and system technology is helping many leading businesses turn their cost centers into profit centers!
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