Customer Relationship Management UK 2003, Conference & Exhibition
The event offers the ultimate learning opportunity for anyone looking to implement a CRM strategy, through to making the best of your current CRM investment, Citizen relationship management, the IT and ASP issues through to Wireless and Mobile CRM.

Date: 7 October 2003	Country: United Kingdom
	City: London
	Venue: Olympia, London, UK

What was once a futuristic ‘vision’ is now boosting real revenues, profit margins and customer centricity in thousands of financial services companies, public sector bodies, retailers, utilities, manufacturers and service organisations.

What was once a potential source of competitive advantage is fast becoming an essential discipline for every competitor.

And what was once deployed as a technological ‘magic pill’ is now being implemented as part of a sophisticated, enterprise-wide, customer-centric strategy.
One thing is clear: CRM is here to stay as a core enterprise discipline and can only grow in size, scope and importance.

“Customer relationship management is no longer only something that leading-edge enterprises use to gain an edge. It is a necessity for survival.”
Gartner

CRM 2003 has re-focused on the new realities of the CRM marketplace:

• The multi-channel customer base has raised the stakes for companies needing to integrate the Web, wireless devices, call centres, faxes, e-mails, face-to-face sales and brick-and-mortar touch-points.


• The ‘xRM’ brief has expanded to help manage well beyond just the customers, partners, suppliers, employees and investors.


• ROI has moved from guiding principle to religion as every company looks to see revenue and profit gains lead further investment rather than follow it.


• Cost reduction has grown as a purchase driver to match the positive benefits of maximising the value of the customer asset base. Customer self-service is just one cost-cutting hotspot.


• Small and medium-sized businesses are starting to turn to CRM modules especially sales solutions to help optimise limited resources and boost conversion rates.

Click here for more information