Loyalty World 2003
This conference is designed to assist you to understand all the complex elements that go into designing a successful loyalty campaign.

Date: 27 May 2003	Country: Australia
	City: Sydney
	Venue: Le Meridien, Sydney, NSW

Australia's only relationship, satisfaction, emotion, customer service, brand, value, rewards, acquisition and retention conference.

It’s all about the customer.

Customers are becoming harder and harder to please, and even harder to retain.

Especially the profitable ones.

But that's the aim isn't it?

To acquire and retain the right sorts of customers for your business?

And then keep them loyal!

But where do you start?
What does loyalty actually mean these days?
Is CRM the answer?

The answers to these elusive questions are complex and involve a number of different elements.

In essence, loyalty is all about a combination of relationships (your suppliers, partners, employees and you, the retailer or provider of a product or solution).

Loyalty is about how your customers perceive your brand, the emotions that your brand elicits from them.

Loyalty is also about the experience your customers derive from doing business with you.

Is that experience a good one, are all of your employees inculcated with a customer centric culture?

Getting all these elements right in your overall strategy to create loyal customers will bring enormous benefits to your business.

Get one of them wrong and it’s game over, and your customers go elsewhere.

Loyalty World is a unique conference designed to assist you to understand all the complex elements that go into designing a successful loyalty campaign.

This is not another CRM conference espousing the benefits of investing hundreds of thousands of dollars in technology.

This conference is about the strategy behind loyalty campaigns.

It's about understanding what loyalty actually means today in a very different trading environment with a very discerning customer base.

And it's about understanding the complex relationships that you need to put in place to create that loyal customer.

Loyalty World will assemble the leading minds from across the world who will share with you their expertise and experiences in creating excellent, profitable loyalty campaigns.

The conference will draw from a collection of leading consultants and an assembly of high profile case studies from across all the vertical markets.

So if you're in the banking, finance, travel, retail, utility, airlines, hotels, health or any other customer-facing industry whose challenge it is to create more loyal customers, then this is your conference.

• Focusing on strategy, trends globally and what lies ahead



• A world-class conference with ideas and intelligence that make a difference



• Delivering key sales and business relationships not available from any other source



• Held in Sydney, Australia's business and financial hub



• The best marketing ROI of any B2B media and providing unrivalled exposure

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