Customer Profitability Based Marketing
http://www.unistrategic.com/index.php/component/option,com_eventlist/Itemid,4/did,156/func,details/ Event Type: Workshop

Date: 15 January 2009	Country: Malaysia
Date: 16 January 2009	City: Kuala Lumpur
	Venue: Berjaya Times Square Hotel & Convention Center

n many places, it's typical that the top 20 percent of customers are generating almost all the profits while the bottom 20 percent is actually destroying value. Organizations are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. Focusing on your most profitable customers is more important than ever in today's competitive economy. Generic marketing campaigns can no longer work well, we are forced to focus on specific audiences: THE MOST PROFITABLE GROUPS OF CUSTOMERS.

This 2-day highly interactive and practical workshop: Customer Profitability Based Marketing promises to provide sound practical business advice to marketers which help you identify your most profitable segment and apply tailor-making marketing and retention strategies to pin point the most profitable customer segment. Learn to interpret vital signal from marketing environment and competitor to gain an extra edge. Using a combination of real-world examples, interactive exercises, case studies, and lecture, this fast-paced workshop will provide you with the tools and methodologies that will make an immediate impact on your marketing strategies.

Capitalize on expert knowledge to gain maximum value on these vital issues:
• Identify your most profitable customers
• Tailor-make marketing efforts to pinpoint your most profitable customers
• Specify retention strategies to keep your most valuable customers
• Interpret vital signals from the marketing environment & competitors
• Link market segmentation analysis and competition positioning to customer relationship management strategies
• Increase customer value by increasing cross-selling and up-selling opportunities
• Measure your marketing efforts for accountability
• Implement organizational change management strategies for customer profitability mindsets
• Tie front-end customer experiences with back-end execution

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