How Merrill Lynch Extended their Customer Relationship Strategy for Individualized Customer Treatment
Event Type: Web Seminar

Date: 11 December 2008
Start Time: 13:00 Time Zone: ET

Top analysts are cautioning that while today’s business climate requires a customer centric business model, today’s CRM systems were simply not designed for this, leaving a critical, fundamental gap between many organizations and their business objectives. Join us in the webcast as we discuss how best-in-class companies have established a new process for engaging with their customers by providing the most relevant sales, retention and service messages at the time when the customer themselves have chosen to interact - through inbound customer touch points such as service channels, call centers, IVR and web site.

Hear from industry leader, Merrill Lynch, on how its Wealth Management division is delivering exceptional customer experiences using this new best practice. Learn how your company will be able to:

· Increase revenue, customer retention and customer experience scores
· Anticipate customers’ actual needs and craft high value interactions to satisfy them
· Respond faster to customers with event-triggered marketing
· Connect customer information across systems and databases

Find out how Merrill Lynch is deploying this powerful new approach to keep their customers in focus and improve revenue, retention and loyalty. Reserve your place in this special webcast today.

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