SAS, Peppers & Rogers Group, and Jubelirer Research have come together to study the current state of multi-channel customer experience management. Through both qualitative and quantitative research with senior execs from Fortune 500 companies, we have uncovered what is working, what is broken and what priorities need to be established to build more profitable and mutually-valuable experiences with customers.
Join our experts as they share findings from this ground-breaking research, including:
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Understanding how the pressure for short-term results, impacts the ability to implement long-term strategies
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Realizing there is a significant gap between Customer Experience Management goals and capabilities
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Determining how small changes in strategy can yield a significant upside in business results
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Uncovering how culture plays a key role in the success of any customer-facing initiative.