Innovative Marketing for Low Income Consumers 2008
Event Type: Conference

Date: 2 December 2008	Country: Thailand
Date: 3 December 2008	City: Bangkok
	Venue: Courtyard by Marriott

Innovative Marketing for Low Income Consumers Summit 2008 is the ONLY platform in Asia that will focus on success stories and real-life experiences of top-notch enterprises and experts targeting the low income consumer segment.

• Uncover the latest ways to excite and engage your low income consumers and successfully integrate them into your brand strategy
• Glean tips on successful strategies to create a sustainable and profitable business serving your low-income consumer segment
• Understand how to deal with generic products and reinstate the value of your product without having to lower your own prices
• Best practices to design your products to reach the Bottom of the Pyramid (BoP) effectively

Meet And Learn From The Following FMCGs and Experts:

• Bhaskar Sharma,Vice President Marketing Operations-Asia AMET, Unilever Asia Pte. Ltd.
• Roland Stieger, Business Executive Manager, Dairy & Creamers, Nestlé (Thai) and Head of the Emerging Consumer Steering Committee for Nestlé in Indochina
• Duncan Starnes, Regional Marketing Manager, Perfetti van Melle Asia Pacific
• Aileen Serrano, Regional Marketing Manager for Mentos, ASEAN region, Perfetti van Melle Asia Pacific
• Hasrath Munasinghe, Head of Marketing, Dialog Mobile & Dialog Telekom PLC, Sri Lanka
• Binoay B., Assistant Vice President, Marketing, Idea Cellular

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