Mobile Banking Capabilities 2008
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| Evolving the Mobile Banking Platform to Meet the Demands of a 21st Century Customer Base and Preparing for the Future Development of m-Payments
Event Type: Conference |
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| Date: 20 November 2008 |
Country: United States |
| Date: 21 November 2008 |
City: New York, NY |
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Retail banks and credit card companies in the United States are exploring new ways to harness the power of emerging channels such as the mobile phone. The mobile phone is catching on quickly as the newest way for customers to check their balances, transfer funds, and pay bills. Nowadays to stay in the game, it is imperative for financial institutions to harness the true potential of the mobile device and transform it into a personal money center for their clientele.
In order to reap profits and boost consumer adoption rates, banks, credit card providers, and insurance companies must find the best methods of cooperation with mobile phone carriers. To successfully move beyond mobile banking and come out on top with mobile payments, all the parties involved have to build a sustainable business model.
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