7 Steps to Manage and Deliver Highly Effective, Highly Efficient, and High-ROI Marketing |
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Event Type: Web Seminar |
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| Date: 22 October 2008 |
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Start Time: 14:00
End Time: 15:00
Time Zone: GMT |
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The Lenskold Group / Kneebone 2008 Marketing ROI & Measurements Study revealed underlying practices that distinguished the elite segment of marketers delivering highly effective and efficient marketing from the rest of the pack. Jim Lenskold will present the research results, which include some surprising findings in terms of data access and measurements. Based on these findings, Jim has outlined 7 critical steps that every company can take to improve their effectiveness, efficiency, and ROI performance. We’ll discuss key challenges of marketing measurements, how to establish initial success and momentum, and how to overcome cultural barriers.
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