8th Annual Shopper Insights in Action
Event Type: Conference

Date: 13 July 2008	Country: United States
Date: 16 July 2008	City: Chicago, IL
	Venue: Chicago Marriott Downtown

At last, Shopper Insights & Shopper Marketing has Arrived. According to a recent GMA report, shopper marketing budgets are increasing by 21% compared to the 2% growth of overall marketing budgets. The value of putting the marketing dollars closer to the point-of-purchase is finally being realized.

Next? While Change is Good, It’s Complex. Everyone is in the race to survive in the retail environment. Manufacturers, retailers and industry players are working feverously to understand how to get closer to the shopper.

Everyone is Getting Smarter. Retailers have awakened to the need for customized plans that speak specifically to their local customers. The “one size fits all” approach doesn’t work anymore. Manufacturers and retailers can work together to understand the shopper and gain their loyalty once again.

Building Value at the Point-of-Purchase through Retail Activation. With 70 percent of purchase decisions being made in-store and 68 percent of in-store purchases being impulse, it’s up to marketers to use insights to develop retail strategies that activate purchases.

Align Yourself with Your Partners & Cross-Functional Teams. The companies that are making the greatest impression on the shoppers are those who know how to work with internal and external partners. With retailers increasingly defining their agenda, getting smarter and seeking to differentiate themselves, partners must master how to best work together for optimal benefits.

Experience the One-Stop Shop. Shopper Insights in Action will unite over 400+ manufacturers, retailers and industry gurus who will share case studies, best practices and tips for staying ahead.

Click here for more information