2nd Optimising Customer Experience Forum |
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| Delivering experiences that engender trust and turn customers into advocates
Event Type: Conference |
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| Date: 29 September 2008 |
Country: Italy |
| Date: 30 September 2008 |
City: Rome |
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Join us in Rome for unique insights and best practices from the most advanced CE practitioners. This two day event will bring you new ideas and proven strategies on how to design, deliver and measure customer experience.
Speakers include: T-Mobile (GER), Continental Airlines (USA), Aggreko Plc (UK), Cablecom (CH), Telstra (AUS), JPM Chase (USA), Orange (UK), Dialog Telekom (Sri Lanka)
For some of the speakers, this will be their first time speaking in Europe!
Key topics:
- How to focus the whole company on the importance of CE?
- Moving from traditional Customer Service to more complex CEM
- Defining roles and responsibilities of a CEM strategy
- multi-channel and cross channel CEM
- Redesigning metrics to improve loyalty, not only satisfaction
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