Developing an Effective Employer Brand Strategy
Bringing the Best of Brand Management to People at Work Event Type: Seminar

Date: 26 June 2008	Country: Singapore
Date: 27 June 2008	City: Singapore
Fee: $ 2566	Venue: Sheraton Towers

Levels of 'employer brand awareness' are arising fast across the world including Asia Pacific, as leading companies have more and more realised that motivated and loyal employees are vital to their commercial success.

Proudly organized by Neoedge, the 2-day workshop Developing an Effective Employer Brand Strategy, will take place at Sheraton Towers, Singapore on 26-27 June 2008, featuring case-study and in-depth discussion on how the world’s most successful employer brands attract, engage and retain talent.

The workshop will be led by a recognized global Employer Brand expert Richard Mosley, whose company first conceived The Employer Brand® in the early 1990's. Richard Mosley has successfully helped many MNCs to develop their Employer Brand strategies. Based on such proven experience, Richard will use a number of Case Studies for your learning at this workshop, including Coca-Cola, IBM, Microsoft, P&G, Reuters, Shell, Tesco, Vodafone etc.

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