A Closer Look at Customer Loyalty: Knowing What’s Best to Measure for Your Business |
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Event Type: Web Seminar |
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| Date: 21 May 2008 |
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Start Time: 14:00
End Time: 15:00
Time Zone: EST |
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Is customer loyalty an attitude? A behavior? Both? Can customer loyalty be measured? If so, what is the best approach? And if customer survey ratings are to be used for measuring loyalty, which ratings provide the best information? And is loyalty the right construct for your business, or something else?
Join D. Randall Brandt, Ph.D., Vice President, Customer Experience and Loyalty Research, Maritz Research, as he addresses these important questions and presents a blue-print organizations can follow for developing a customer loyalty measurement that provides a solid predictor of business growth and results.
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