The 2nd Asian Mobile Marketing & Advertising Summit 2008 |
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Event Type: Conference |
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| Date: 27 May 2008 |
Country: Singapore |
| Date: 28 May 2008 |
City: Singapore |
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Venue: M Hotel |
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At Asia’s largest Mobile Marketing & Advertising forum, gain firsthand insights into the successes that Johnnie Walker, Axe Everyday, Nokia China, Nike, M&Ms, MTV Asia & more have seen in:
• Building affinity in branding as part of an integrated marketing strategy
• Preventing their mobile marketing campaigns to be seen as 'spam'
• Integrating mobile web advertising with Bluetooth casting, location-based SMS and other interactive text messaging channels to achieve different marketing and communications objectives
• Setting objectives and how they went about building capabilities to create a more compelling experience for users and offerings for advertisers
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by Document Type
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