| Editorial |
 CRM Forgot Something – The Marketing Department
I know that everyone has their favorite CRM joke to tell at parties already at this point. But to be fair, CRM did give the IT department an agenda and lots of work building all those databases. Wait a minute I thought CRM was supposed to deliver a single customer database?
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| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
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