| Editorial |
 Who You Know
The notion of using bills, statements and other statutory customer correspondence as an advertising medium, has gained much currency over the last three or four years. The process has even been granted its own special name – ‘transpromotional’ or ‘transpromo’ – by the research organisations.
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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