| Editorial |
 Mastering the Customer Experience
Focusing on the customer is not something new. Customer Relationship Management theories embraced in the 1990’s hold true today — the operational, collaborative and analytical aspects of the ‘CRM Ecosystem’1 still need to be adopted and adhered to.
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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