| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Microsoft |
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| Author: By SAP America, Inc. |
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| Author: By Clare Kaufman |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: The right Enterprise Resource Planning system can integrate key business
functions, boosting the bottom line. The wrong ERP application can drain your IT
budget. The difference between the two can be as simple as knowing which
questions to ask as you research the options. VendorGuru spotlights the 5 most
important criteria to consider when you are evaluating ERP solutions. |
| Topics:
eBusiness | Enterprise Resource Planning | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
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| Author: By Microsoft |
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| Abstract: "A series of market trends are reshaping the financial management needs of
companies of all sizes, especially small and mid-size businesses (SMBs).
Globalization is forcing these companies to contend with the challenges of
properly tracking multiple currencies. At the same time, advancements in mobile
technologies have created an increasingly dispersed workforce that must submit
key data to a company’s financial system and be able to access this corporate
information from anywhere, at anytime to do their jobs. In the past, moving from
QuickBooks to a more sophisticated financial system meant acquiring a costly and
complex on-premise software application. These applications entailed a
significant upfront investment, long deployment cycles, and cumbersome business
processes.Today, a new breed of Software-as-a-Service (SaaS) solutions has
emerged to address businesses’ real-time financial management needs. This
whitepaper will discuss these trends and examine how Intacct’s on-demand
financial management solutions are responding to the escalating needs of growing
companies."
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| Topics:
Enterprise Resource Planning | Billing & Account Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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