| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: "CRM technology does more than streamline customer service–it offers a
360-degree outlook on your business. No organization can benefit more from this
panorama view than large enterprise. Customer Relationship Management promotes
synergy across all front-office functions: Marketing, Sales & Distribution,
and Support. Sharing information and analysis streamlines the sales cycle from
start to finish–from prospect to satisfied customer, marketing campaign to sales
revenue, business data to expanded market share. The signature benefits of
Customer Relationship Management for large enterprises becomes clear as a
business grows, making integration and agility more challenging. Multiple
locations, a dispersed workforce, autonomous departments, and scattered
databases can fragment any business operation. However, if a solid CRM strategy
is in place, these various functions coordinate to maximize tangible and
intangible profits. " |
| Topics:
Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Web Services | Email Marketing | Supply Chain Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Overviews | |
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| Author: By Oracle Siebel |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: "This document is written to address the specific issues related to CRM and
Sales Professionals. When considering a CRM solution, it is critical to
understand the needs of your sales team members and how they would utilize this
CRM application on a daily basis. CRM software should be deployed as a
supplement to the selling process, not a hurdle. All too often, CRM applications
have too much depth and complexity and as a result, they are not utilized on a
regular basis. You can ask any number of sales people who are currently using a
CRM solution and many may tell you that they typically use about 1/3 of the
features it offers. Why? Because, many of the features in some upper-tier CRM
systems do not supplement the sales process. In fact, some features may INCREASE
the effort of the sales person to close a sale. The remaining portions of this
white paper are focused on issues that can help you avoid implementation of a
CRM solution that does NOT fit your needs or the needs of your sales
team."
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| Topics:
Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Web Services | Email Marketing | Supply Chain Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Overviews | |
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