| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Author: By Oracle Siebel |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: "This document is written to address the specific issues related to CRM and
Sales Professionals. When considering a CRM solution, it is critical to
understand the needs of your sales team members and how they would utilize this
CRM application on a daily basis. CRM software should be deployed as a
supplement to the selling process, not a hurdle. All too often, CRM applications
have too much depth and complexity and as a result, they are not utilized on a
regular basis. You can ask any number of sales people who are currently using a
CRM solution and many may tell you that they typically use about 1/3 of the
features it offers. Why? Because, many of the features in some upper-tier CRM
systems do not supplement the sales process. In fact, some features may INCREASE
the effort of the sales person to close a sale. The remaining portions of this
white paper are focused on issues that can help you avoid implementation of a
CRM solution that does NOT fit your needs or the needs of your sales
team."
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| Topics:
Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Web Services | Email Marketing | Supply Chain Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Overviews | |
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| Abstract: “Pay-per-click” banners, search marketing, website SEO optimization…business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone. |
| Topics:
Email Marketing | |
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