CRM Today - Email Marketing for Customer Relationship Management

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Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights

Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Author: By Dan Forootan
Company: StreamSend
Doc Type: Article Experts

Abstract: "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Topics: Relationship Marketing | Email Marketing |

“Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"

Author: By Kirk Hanson
Company: Hub Marketing Solutions
Doc Type: Article Experts

Abstract: “Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren't companies doing more of this?"

Topics: Email Marketing |

CRM Function: Customer Loyalty | Customer Profitability | Customer Retention

Customer relationship management: CRM's History = Your Future

Author: By Richard Barrington
Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a "big picture" look at the history of CRM & proven techniques for choosing the features that best meet your organization's needs and goals. Learn how to give your business a competitive advantage. Read more...

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

The Future Sales Force - A consultative Approach

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: Learn from Microsoft and InterDyn Business Microvar the keys to conducting a self assessment of your sales force to insure that your sales force is using a CRM or contact management system to properly connect a consultative sales approach, ROI analysis tools and sales proposal systems to their fullest potential.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

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