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Experts Corner

Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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Highlights

Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
by
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Customer relationship management: CRM's History = Your Future

Author: By Richard Barrington
Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a "big picture" look at the history of CRM & proven techniques for choosing the features that best meet your organization's needs and goals. Learn how to give your business a competitive advantage. Read more...

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

The Future Sales Force - A consultative Approach

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: Learn from Microsoft and InterDyn Business Microvar the keys to conducting a self assessment of your sales force to insure that your sales force is using a CRM or contact management system to properly connect a consultative sales approach, ROI analysis tools and sales proposal systems to their fullest potential.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

4 Steps to Monitoring Team Performance to Accelerate Sales and Improve Customer Satisfaction

Doc Type: White Paper
	Format: HTML

Abstract: Are your business processes for improving sales and customer satisfaction up to par in this uncertain market? Find out four key steps to monitoring your sales and customer service teams in order to ensure they are on a path to success. Get ahead of your competition.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

CRM Checklist: What to Know Before You Buy

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: With so many variations on sales force management, marketing automation, and analytics, it can be difficult to settle on one. This checklist breaks down the five steps to finding a CRM system worthy of your investment.

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

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