| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | By Paul K. Ward, Consultant, pkward.com | |  | | | I wanted to end with a bang in this final installment of my interview with the director of strategic planning from one of the world’s biggest marketing and CRM companies, BETC EuroRSCG.(read more) | | 03 May 2006 |
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| | | | By Paul K. Ward, Consultant, pkward.com | | | | | | The previous installment of this article series described how the changing environment in the new economy is raising the stakes for top advertising agencies. I had the great opportunity while in Paris recently to interview Jerome Guilbert, chief strategist at BETC EuroRSCG, part of the global powerhouse Havas.(read more) | | 19 April 2006 |
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| | | | By Paul K. Ward, Consultant, pkward.com | | | | | | I recently found myself in Paris seated on a low-slung lime-green couch, in a light-flooded lime-green conference room overlooking a vast workspace filled with stylish creative professionals.(read more) | | 04 April 2006 |
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| | | | By Arthur Middleton Hughes, VP / Solutions Architect, KnowledgeBase Marketing | |  | | | There are really two different kinds of databases in any company that is engaged in direct marketing of products and services. One is an operational database and the other is a marketing database.(read more) | | 21 March 2006 |
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| | | | By Michael Meltzer, Managing Partner, Active Management Techniques | |  | | | One of the major ways an organisation can differentiate itself from its competitors is to provide a unique experience. This unique experience is the aggregation of all those moments of truth the customer goes through interacting with the organisation and the image it portrays to the world.(read more) | | 28 February 2006 |
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