| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | By Kate Leggett, Director e-Service Product Strategy, KANA | |  | | | Corporations must embrace community generated content. Your customers and prospects are talking about you right now. Think of examples such as Amazon, Netflix and Yelp where consumers are not shy at voicing their opinions on products and services. You need to be part of this conversation. If you are not, you won’t understand what your customers say about you.(read more) | | 15 October 2008 |
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| | | | By Jason McNamara, CMO, Alterian | |  | | | I know that everyone has their favorite CRM joke to tell at parties already at this point. But to be fair, CRM did give the IT department an agenda and lots of work building all those databases. Wait a minute I thought CRM was supposed to deliver a single customer database? (read more) | | 02 September 2008 |
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| | | | By Michael Emerson, CMO, Aprimo | |  | | | Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver, and ultimately execute their marketing activities.(read more) | | 18 July 2008 |
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| | | | By Yolanda Noble, CEO, dsicmm Ltd | |  | | | The notion of using bills, statements and other statutory customer correspondence as an advertising medium, has gained much currency over the last three or four years. The process has even been granted its own special name – ‘transpromotional’ or ‘transpromo’ – by the research organisations.(read more) | | 02 July 2008 |
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