| Experts Corner |  How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | By Yolanda Noble, CEO, dsicmm Ltd | |  | | | The notion of using bills, statements and other statutory customer correspondence as an advertising medium, has gained much currency over the last three or four years. The process has even been granted its own special name – ‘transpromotional’ or ‘transpromo’ – by the research organisations.(read more) | | 02 July 2008 |
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| | | | By Jason McNamara, CMO, Alterian | |  | | | You can have the best sales pitch in the world, but if you don't know who your audience is, or what they are looking for, your strategy is based on chance. Wrong message, wrong time means the potential impact of your communication is decreased.(read more) | | 17 June 2008 |
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| | | | By Kate Leggett, Director e-Service Product Strategy, KANA | |  | | | I never had much contact with our healthcare system until my daughter was born. She was early and quite small, which meant that we spent her first months in doctor’s and specialist’s offices.(read more) | | 30 May 2008 |
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| | | | By Jason McNamara, CMO , Alterian | | | | | | Customer loyalty has a lot to do with thought leadership and social networks provide an excellent avenue for that. They’re also a great way to gain customer input on product and service development — and of course, to reinforce brand messaging. In addition, consumers trust other consumers more than they trust brands themselves.(read more) | | 15 May 2008 |
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| | | | By Mike Emerson, CMO, Aprimo | |  | | | The late 1990s brought the advent of customer relationship management (CRM). CRM offered the promise of huge increases in loyalty and customer profitability based on the delivery of continuous value to customers. Like real-world relationships, these technology driven conversations were truly two-way dialogues, replacing the one-way messaging that was delivering diminished success.(read more) | | 29 April 2008 |
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