| What is eCRM |
| E-CRM is not just customer service, self-service web applications,
sales force automation tools or the analysis of customers' purchasing
behaviors on the internet. E-CRM is all of these initiatives
working together to enable an organization to more effectively
respond to its customers' needs and to market to them on a one-to-one
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| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By VendorGuru |
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| Author: By Richard Barrington |
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| Author: By VendorGuru |
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| Author: By Microsoft |
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