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Research released today by WorkLight indicates a strong desire for Web 2.0 banking tools among customers. The company, which enables secure use of consumer Internet tools for business, revealed that a staggering 1 in 4 Facebook users would consider leaving their bank to be able to obtain online banking through Web 2.0 gadgets.

CRM Directory - Company Profile About Customer Relationship Management (CRM) Today
Direct Resources Group

Address:
311B Occidental Avenue South, Suite 300
City:
Seattle
State:
WA
ZIP:
98104
Country:United States of America
Phone:
206-749-0001
Fax:
206-749-0005
Web Site:

Company Profile
Direct Resources Group is a privately-owned direct marketing services agency with offices in Seattle, San Francisco and New York. The company was founded in 1993 to help organizations turn CRM investments into successful ROI-based marketing strategies.

Today, our CRM practice helps a variety of B2B, B2C and non-profit organizations leverage CRM systems to develop effective communication strategies. DRG works with clients to develop effective database marketing programs that are designed to achieve specific goals such as improving lead conversion, increasing cross-sell opportunities, improving customer retention and establishing ongoing lifetime value measurement.


Categories

Management Team
Stephen Jensen, Founding Partner
Michael Gray, Vice President


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