CRM Today - Knowledge Management

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What is Knowledge Management

Knowledge management is an audit of intellectual assets that highlights unique sources, critical functions and potential bottlenecks which hinder knowledge flows to the point of use. It protects intellectual assets from decay, seeks opportunities to enhance decisions, services and products through adding intelligence, increasing value and providing flexibility.

Experts Corner

Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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Highlights

Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
by
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What Makes Self-Service Really Work?

Author: By Kate Leggett, Director e-Service Product Strategy
Company: KANA
Doc Type: Article
	Format: HTML

Abstract: Customer loyalty is shaped by great service experiences. The basic ingredients of usability, findability and a healthy knowledgebase comebine to help provide users with accurate, complete, and personalized answers to their questions.

Topics: Knowledge Management | Customer Service | Content Management

CRM Function: Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

Building the Virtualized Enterprise with VMware Infrastructure

Author: By VMware
Doc Type: White Paper
	Format: PDF	Size: 1237 kb

Abstract: Struggling with legacy IT infrastructures plagued by high costs, slow response times and inconsistent management is an issue for many companies. This paper explores how a virtualized enterprise with VMware can help your organization to dramatically reduce costs, improve availability, and simplify management. Read about the impact virtualization can have on your bottom line.

Topics: Knowledge Management |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation |

Feedback Loop: 6 Ways to Make Customer Relationship Management and Financial Performance Work Together

Author: By VendorGuru
Doc Type: White Paper
	Format: PDF	Size: 303 kb

Abstract: CRM systems can improve financial performance. Demonstrating how this is possible and including the finance department in the selection process for CRM software can help overcome financial objections to investment in CRM capabilities. Download this free white paper to read about six ways a CRM system can enhance an organization's financial performance. Improving customer retention, focusing on customer optimization, measuring return-on-sales, evaluating sales representatives by profitability, employing hosted CRM solutions, and eliminating duplicate information systems are all ways a marketing department and a finance department can use a CRM system to work together toward common goals.

Topics: Knowledge Management | Business Intelligence | Enterprise Resource Planning | Billing & Account Management |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Business at the Speed of Mobility: Business Drivers and Best Practices for Mobile CRM (Maximizer)

Author: By Maximizer
Doc Type: White Paper
	Format: PDF	Size: 245 kb

Abstract: Companies with field or mobile staff need to take mobility seriously and integrate it into their corporate and IT infrastructure. In today’s mobile world, savvy companies value the significant advantage adopting a mobile strategy provides to its employees and its bottom line. If your organization does not have a mobile strategy, employees who have grown up with cell phones and mobile devices will demand one -- or move on to companies that support mobile technology. In this whitepaper from Maximizer, learn how a carefully considered mobile CRM strategy can help your company move to the head of the pack in business productivity, and employee and customer satisfaction.

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation |

5 Keys to Maximizing B2B Lead Conversion to Win More Deals (Maximizer)

Author: By Maximizer
Doc Type: White Paper
	Format: PDF	Size: 204 kb

Abstract: The market downturn makes lead conversion increasingly important. In-fighting between marketing and sales over whose responsibility it is to convert that lead won't generate revenue. Working together on lead processing, qualification, follow-up, and nurturing converts more leads into customers. Maximize the value of your processes by incorporating your CRM system effectively. In this white paper from Maximizer, you will learn five keys to improving lead management to win more deals.

Topics: Relationship Marketing | Knowledge Management | Business Intelligence | Customer Service |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy |

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