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Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights

Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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What Makes Self-Service Really Work?

Author: By Kate Leggett, Director e-Service Product Strategy
Company: KANA
Doc Type: Article
	Format: HTML

Abstract: Customer loyalty is shaped by great service experiences. The basic ingredients of usability, findability and a healthy knowledgebase comebine to help provide users with accurate, complete, and personalized answers to their questions.

Topics: Knowledge Management | Customer Service | Content Management

CRM Function: Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

Business at the Speed of Mobility: Business Drivers and Best Practices for Mobile CRM (Maximizer)

Author: By Maximizer
Doc Type: White Paper
	Format: PDF	Size: 245 kb

Abstract: Companies with field or mobile staff need to take mobility seriously and integrate it into their corporate and IT infrastructure. In today’s mobile world, savvy companies value the significant advantage adopting a mobile strategy provides to its employees and its bottom line. If your organization does not have a mobile strategy, employees who have grown up with cell phones and mobile devices will demand one -- or move on to companies that support mobile technology. In this whitepaper from Maximizer, learn how a carefully considered mobile CRM strategy can help your company move to the head of the pack in business productivity, and employee and customer satisfaction.

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation |

The Unexpected Costs of Free CRM

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: If you've recently been exploring customer relationship management (CRM) tools, it is important to know that the "free" solutions don't always stack up. This guide explores the hidden costs an pitfalls of free CRM. Read More...

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

CRM Portals: Get Information to the People who need it the Most

Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a basic definition of a Portal, and then details the key characteristics of a CRM Portal, a Portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals, Customer, Partners, and Employees.

Topics: eCRM | Knowledge Management | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Overviews | CRM Definition

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