| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Abstract: With ad budgets shrinking at most major companies, sales professionals have discovered ways to squeeze more qualified leads from each advertising dollar. At the same time, sales agents often wrestle with the challenge of managing new leads generated from online ads and direct marketing pitches. Today's most successful sales teams leverage the power of CRM systems to eliminate bottlenecks while closing sales cycles.
How CRM Helps You Market to Your Buyers documents five specific ways that smart marketing professionals leverage CRM applications to generate better leads while closing more sales. With case studies from two growing sales teams, the white paper illustrates how innovations in database technology lead to the kind of powerful customer service that generates revenue. |
| Topics:
eCRM | Sales Force Automation | eBusiness | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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| Abstract: CRM solutions can improve your sales tactics, augment your customer service, and edify managers in regards to leveraging their resources. CRM systems work for all businesses, but all businesses are not the same. Results will be optimal when you decipher what the particular needs are for your company. Analyzing where your business is and where you want it to go is necessary in order to select a CRM application that is in accordance with your pace.
The following white paper is designed to help you make an educated decision in finding a CRM system that will improve your business. The will read insights on how to assess your company’s needs, how to identify what resources you have at hand, and finally, what questions to ask of your CRM software vendor. |
| Topics:
eCRM | Sales Force Automation | Customer Service | |
| CRM Methology:
CRM Implementation | CRM Overviews | CRM Definition |
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