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Experts Corner

How can I reduce the risk of a security breach when a customer calls?
John P. Joseph, VP Corporate Marketing, Envox Worldwide
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Highlights

Customer Defection: a Signal for the Spanish Telecom Market
The world is becoming generally more mobile and less loyal. With the mobile telecoms industry showing high levels of customer defection throughout Europe, it is no wonder marketers are becoming obsessed with retention strategies. Yet despite all the effort and investment going into customer retention and loyalty, the effective strategies implemented by well known success story companies are not yet the norm.
by Giovanni Pellegrini, Sales Director Southern Europe
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Soffront Software - The Benefit of Integrated CRM

Author: By Soffront
Doc Type: White Paper
	Format: HTML
Industry: Finance

Abstract: For most businesses the cost of acquiring a new customer is much higher than the cost of selling more to existing customers, so companies find it more and more important to work to improve customer satisfaction. Is yoru business aligned to keep your current customers satisfied. In this White Paper, learn important tips on how to create successful customer relationships while you improve your productivity and ability to work as a team.

CRM Function: CRM ROI | Customer Loyalty | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Top Ten Reasons Why Your CRM should be Microsoft Dynamics CRM

Author: By Microsoft
Doc Type: White Paper
	Format: HTML
Industry: Finance

Abstract: In this whitepaper, Microsoft highlights the top ten reasons why it is beneficial for your business to implement a CRM solution that works the way your business works. Learn more from Microsoft and InterDyn Business Microvar in this whitepaper.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Six Success Factors for Building a Best-Run Marketing Organization

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML
Industry: Finance

Abstract: This white paper from SAP Customer Relationship Management teaches you how to improve your marketing organization. Discover how customer, brand, and channel strategies can work with process efficiency and effectiveness activities to transform your marketing organization.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML
Industry: Finance

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

CRM Evaluation Guide: 100+ Questions Consultants Get Paid to Ask

Doc Type: White Paper
	Format: HTML
Industry: Finance

Abstract: Not sure where to start your CRM selection process? There are many ways to make a bad decision and only a few ways to make a good one. Find out all the questions the consultants get paid to ask from award winning Entellium in this White Paper.

CRM Function: CRM ROI |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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