| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Abstract: The 2008/2009 recession has had an extraordinary impact on corporate budgets.
Even IT spending has been projected to slow, and this is likely to impact plans
for CRM systems. However, with CRM software having become an integral part of
any sales and service operation, how does a company balance budget concerns with
the need to run a sustainable business?
This white paper looks at six possible responses to that dilemma. It explains
how CRM plans have to account for the extraordinary economic environment, and
offers solutions for managing CRM budgets and/or using CRM systems to positively
impact the overall corporate budget. |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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| Author: By Richard Barrington |
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Doc Type: White Paper
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Format: PDF |
Size: 319 kb |
| Industry: Finance |
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| Author: By Richard Barrington |
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Doc Type: White Paper
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Format: PDF |
Size: 394 kb |
| Industry: Finance |
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| Abstract: CRM systems can improve financial performance. Demonstrating how this is possible and including the finance department in the selection process for CRM software can help overcome financial objections to investment in CRM capabilities.
Download this free white paper to read about six ways a CRM system can enhance an organization's financial performance. Improving customer retention, focusing on customer optimization, measuring return-on-sales, evaluating sales representatives by profitability, employing hosted CRM solutions, and eliminating duplicate information systems are all ways a marketing department and a finance department can use a CRM system to work together toward common goals. |
| Topics:
Knowledge Management | Business Intelligence | Enterprise Resource Planning | Billing & Account Management | |
| CRM Function:
CRM ROI | Customer Profitability | |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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