| What is Data Mining |
"A new discipline lying at the interface of statistics,
data base technology, pattern recognition, and machine learning,
and concerned with secondary analysis of large data bases in
order to find previously unsuspected relationships, which are
of interest of value to their owners."
Hand, American Statistician. |
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| Experts Corner |  CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
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| Author: By Oracle Siebel |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: "This document is written to address the specific issues related to CRM and
Sales Professionals. When considering a CRM solution, it is critical to
understand the needs of your sales team members and how they would utilize this
CRM application on a daily basis. CRM software should be deployed as a
supplement to the selling process, not a hurdle. All too often, CRM applications
have too much depth and complexity and as a result, they are not utilized on a
regular basis. You can ask any number of sales people who are currently using a
CRM solution and many may tell you that they typically use about 1/3 of the
features it offers. Why? Because, many of the features in some upper-tier CRM
systems do not supplement the sales process. In fact, some features may INCREASE
the effort of the sales person to close a sale. The remaining portions of this
white paper are focused on issues that can help you avoid implementation of a
CRM solution that does NOT fit your needs or the needs of your sales
team."
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| Topics:
Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Web Services | Email Marketing | Supply Chain Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Overviews | |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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