CRM Today - Data Mining & Data Warehousing

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What is Data Mining

"A new discipline lying at the interface of statistics, data base technology, pattern recognition, and machine learning, and concerned with secondary analysis of large data bases in order to find previously unsuspected relationships, which are of interest of value to their owners."
Hand, American Statistician.

Experts Corner

How can I reduce the risk of a security breach when a customer calls?
John P. Joseph, VP Corporate Marketing, Envox Worldwide
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Highlights

Customer Defection: a Signal for the Spanish Telecom Market
The world is becoming generally more mobile and less loyal. With the mobile telecoms industry showing high levels of customer defection throughout Europe, it is no wonder marketers are becoming obsessed with retention strategies. Yet despite all the effort and investment going into customer retention and loyalty, the effective strategies implemented by well known success story companies are not yet the norm.
by Giovanni Pellegrini, Sales Director Southern Europe
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Microsoft Dynamics CRM™ Product Reviewers Guide

Author: By Microsoft
Doc Type: White Paper
	Format: HTML

Abstract: Learn how to buy CRM solutions that leverage existing infrastructure, assets and skills. It is important for a business to acquire tools and solutions that people will use and that integrate easily into the existing business environment. This whitepaper walks through the features every business considering a CRM needs to consider.

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

Questions to Ask When Choosing a Customer Relationship Management Solution

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same. Selecting the right customer relationship management system can help your company streamline sales management, marketing, and customer service. That can ultimately grow revenue and give managers better oversight of the business. This whitepaper provides top CRM evaluation considerations by summarizing concepts from several sources. The process of choosing a CRM solution is distilled into three steps: Evaluating Company Needs/Goals, Evaluating Internal Resources, and Evaluating Vendors. By following this three-step approach, you can expect to find a CRM solution/vendor combination that best suits your company."

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

5 Ways Large Enterprises take Advantage of CRM Solutions

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "CRM technology does more than streamline customer service–it offers a 360-degree outlook on your business. No organization can benefit more from this panorama view than large enterprise. Customer Relationship Management promotes synergy across all front-office functions: Marketing, Sales & Distribution, and Support. Sharing information and analysis streamlines the sales cycle from start to finish–from prospect to satisfied customer, marketing campaign to sales revenue, business data to expanded market share. The signature benefits of Customer Relationship Management for large enterprises becomes clear as a business grows, making integration and agility more challenging. Multiple locations, a dispersed workforce, autonomous departments, and scattered databases can fragment any business operation. However, if a solid CRM strategy is in place, these various functions coordinate to maximize tangible and intangible profits. "

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

How Does The C2 eCitizen Solution Support And Increase Citizen Satisfaction?

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "The C2 eCitizen solution helps Government agencies “do more with less” in an ever increasing environment where citizens are demanding better service and more accurate information for their tax dollars. Agency management and elected officials must find ways to deliver and track the success of projects and citizen satisfaction through the use of tools and by leveraging technology. Learn how to leverage CRM for your government agency."

Industry: Government |

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

CRM Defining the Value of Customer Loyalty

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "Before we begin our discussion ask yourself this question: What does Customer Relationship Management (CRM) mean to me and what is its value? Thousands of companies have endeavored down this same path many successful and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly and not fully understood. This paper will provide some insights to consider about the value of CRM in defining customers, increasing loyalty and increasing profits."

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

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